AIM/Guardtrax

FROM D's TO A's

Good Thinking and GPS Technology Promotes Dallas Truancy Program


In virtually every U.S. metropolitan, the high school dropout rate is 33 percent or higher. Attendance Improvement Management (AIM) set its sights on improving this tragic number and retained A. Lavin Communications to get the word out nationwide.

ALC zeroed in on the national media outlets located in Dallas and secured a major story in The New York Times focusing on the innovative AIM device used in the truancy program - a GPS wireless handheld device originally developed to keep security guards from falling asleep at their posts.
BOTTOM LINE
Immediately, we leveraged the Times feature to generate local Dallas coverage and interviews with every TV station, including Fox, which ran it on their national news feed to dozens of stations. Working our way up the media food chain, we secured a CBS nightly news segment on the "CBS Evening News with Katie Couric" and a remote segment on the "Fox and Friends" morning show.

AIM is now securing contracts in other major markets, including Los Angeles.

"ALC generated significant national publicity for this small pilot project. They were extremely dedicated and went way beyond what we expected."
Mike Petty
VP