FROM D's TO A's
Good Thinking and GPS Technology Promotes Dallas Truancy Program
In virtually every U.S. metropolitan, the high school dropout rate is 33 percent or higher. Attendance Improvement Management (AIM) set its sights on improving this tragic number and retained A. Lavin Communications to get the word out nationwide.
ALC zeroed in on the national media outlets located in Dallas and secured a major story in The New York Times focusing on the innovative AIM device used in the truancy program - a GPS wireless handheld device originally developed to keep security guards from falling asleep at their posts.
"ALC generated significant national publicity for this small pilot project. They were extremely dedicated and went way beyond what we expected."
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