YOU SAY YOU WANT A REVOLUTION?
Bowne Printing (NYSE:BNE), founded in 1775, faced significant business changes with new Sarbanes-Oxley Legislation introducing a move to electronic financial filing and government regulations. Bowne realized it was time to go digital and turned to A. Lavin Communications to establish a media relations and product communications approach.
ALC recommended a PR program focusing on leveraging Bowne's position as the leading EDGAR documents filer and educating companies on how Sarbanes-Oxley Legislation would impact their disclosure requirements. Additionally, ALC helped Bowne launch new direct marketing products to the financial services industry.
ALC arranged major interviews for former SEC executive and Bowne spokesperson David Copenhafer.
As a result, ALC generated an unprecedented amount of coverage including their new BowneFile 16 product in Dow Jones News Service, Associated Press, CNBC, CNN.com, CFO.com, Boston Globe and many business sections of local newspapers.