GENERATING INK FOR "NANO INK"
ALC established media relationships with key editors in materials science, engineering and electronics areas as well as researchers who cover innovations for the future. ALC arranged for numerous editorial meetings to educate reporters - many of who had never "seen" a 'nanotube' (because you can't), but could see how Eikos ink worked in conductive and transparent applications.
We recommended pursuing industry awards from media touting the products' innovation, and as a result Eikos Invisicon won a prestigious R&D Award from The Wall Street Journal.
Lastly, we helped them tell their story to the influential scientific community by obtaining numerous opportunities to publish in key trade journals and editing several highly technical papers to the satisfaction of the journals. We're not Einsteins, but we do enjoy the challenge of communicating complex scientific subjects.
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