Intergis Logistics
DRIVING SALES FOR ENTERPRISE FLEET MANAGEMENT AND LOGISTICS SOFTWARE
Intergis was born from the merger of an enterprise and a small to mid size business vendor of fleet optimization and tracking software solutions. This resulted in the combination of two related companies, product solution sets and customer targets. So how did we help create a single brand with a publicity platform that would appeal to both Fortune 500 and smaller companies?

As part of the branding team, ALC evaluated the competitive research, customer interviews and participated in numerous marketing branding sessions to determine the unique selling points and company differentiators.

We devised a strategy that focused almost completely on customer testimonials, leveraging them in media stories and case studies on the website. In this difficult economy, the focus is on the value Intergis is bringing to other customers and leveraging that for publicity, which is a significant sales driver.

"Visibility is great, but Intergis relies on ALC to drive sales with PR. They've done an outstanding job developing and implem-enting programs that go far beyond traditional PR - generating leads and sales. And I know we have a higher industry profile than our competition with the level media exposure that ALC is generating."

Jeff Cohen
CEO
Intergis