As part of the branding team, ALC evaluated the competitive research, customer interviews and participated in numerous marketing branding sessions to determine the unique selling points and company differentiators.
We devised a strategy that focused almost completely on customer testimonials, leveraging them in media stories and case studies on the website. In this difficult economy, the focus is on the value Intergis is bringing to other customers and leveraging that for publicity, which is a significant sales driver.
"Visibility is great, but Intergis relies on ALC to drive sales with PR. They've done an outstanding job developing and implem-enting programs that go far beyond traditional PR - generating leads and sales. And I know we have a higher industry profile than our competition with the level media exposure that ALC is generating."
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