From "toys for tots" to "big boy's toys," ALC has worked extensively in the consumer products area since the Cabbage Patch craze nearly 30 years ago.   We believe it is critical to initiate creative public relations programs for consumer products that integrate well with advertising, direct mail and web-based media programs.

Our team has worked on some of the most recognized consumer brands in the world including Cross Pens, Kraft General Foods, Cellular One, Sega, Dunlop Sports and Pokémon.   We understand how to reach tweens and teens, women and girls, as well as boys and big guys. Our firm has a specific expertise in entertainment software and consistently excels in launching new consumer electronics technologies. In addition, we've handled trade show support and consumer media outreach for numerous children's consumer electronics products and toys.

Among our recent successes are the:

CONSUMER PRODUCTS
A.T. Cross Company
Sensa Pen
Procter & Gamble (Ivory Soap)
Sara Lee (Just My Size)
Bell's Scotch Whiskey
PhotoFiddle
Fairy Tales Hair Care

TOYS/GAMES
Pokemon Center
Corgi
Coleco (Cabbage Patch Kids)
SEGA of America

SPORTS MARKETING
New York Sports Clubs
Dakar Off-Road Rally
TransOrientale Off-Road Rally
Ronn Bailey Motorsports
Championship Auto Racing Teams
Kraft Foods