Health care
ALC has developed a diverse health care practice encompassing the dynamic, complex and regulated areas of health care products, services and medical research.   Our communications efforts have been focused at garnering awareness among medical, dental and veterinary practitioners as well as the end user.

We are on a first name basis with many of the top tier medical reporters at major media and blogs and keep up with the highly dynamic medical and science reporting influentials worldwide.   ALC translates seemingly complex medical and pharmaceutical intricacies and advancements for physicians and scientists into language that makes a story newsworthy, intriguing and understandable to consumers and Wall Street.

Our combined experience in research, marketing communications, industry relations and crisis communications has been leveraged by health care companies large and small. With many health care developments, such as device and drug approvals, advancing more rapidly in Europe before being approved in the U.S., ALC provides an international component to its health care media relations programs as well.

Among the recent programs we've implemented within our health care practice area include:

 

HEALTH/MEDICAL
Henry Schein, Inc.
Medscape (WebMD)
Miras Imaging
MagnaLab Inc.
Olsten Health Services (Gentiva)