INDUSTRY
Health & Wellness
AREA
Online Medical Research Journal and News
MEDSCAPE - WEBMD
CHALLENGES
- Online published research was a new concept
- Garner credibility as one of many high impact, peer reviewed, medical research publications
TACTICS
- Top-tier media relations outreach
- Business media outreach to encourage company investment and support the stock
- Establish credibility and awareness for the editor-in-chief to promote the site to HCPs and consumers
RESULTS
- Major national publicity in top tier publications
- Significant stock appreciation
