INDUSTRY
Science & Tech
AREA
Smart Home Technology
AXXIOS
CHALLENGES
- Significant clutter in the smart home category
- Company operating on crowdsourced funding
- Numerous production delays
TACTICS
- Launch product at Consumer Electronics Show (CES)
- Generate industry awards to promote the technology
RESULTS
- Successful launch at CES
- A. Lavin Communications publicity generated more than 1,200 preorder customers
- Generated widespread national publicity and enabled Atmos to complete seed round financing
As a crowdfunded startup, the brand publicity and counsel that A. Lavin Communications provided was exponentially beyond what we expected.
— Mark Lyle, CEO