INDUSTRY
Financial
FIELD
Bitcoin
Managego
CHALLENGES
- Underfunded company needed significant client win for additional funding
- Marketing resources were limited
- First crypto payment story during rise of Bitcoin
TACTICS
- Branding
- Media relations
- Conference/trade show support
- Social media
RESULTS
- Developed announcement and publicity initiative in just days
- Garnered broad top tier coverage
- Client was extremely satisfied
The property management software industry is a very cluttered pack, but A. Lavin Communications, instantly put us a tier above. In addition to the great publicity nationwide, we attracted major news companies, and connected with new strategic partners—an exponential return on our investment.
— Chaim Lowenstein, V.P. Business Development