INDUSTRY
Science & Tech
AREA
Developer of space station technologies
ABOVE: SPACE DEVELOPMENT CORP.
CHALLENGES
- Assist in Crowdfunding publicity for startup space company
- Handle crisis communications regarding major shareholder and former CEO
- Brand name was tarnished due to messy business circumstances
TACTICS
- Strategic counsel
- Crisis communications
- Publicity to generate investment on crowdfunding site
- Social media
- Investor communications
RESULTS
- Kept negative stories out of the media
- Company raised $2.5 million
- Garner major features in top-tier and space media
- Provide strategic counsel on a wide range of business, legal and communication issues
- Facilitated name and brand initiative
What an invaluable asset! A. Lavin Communications is an important strategic partner helping shape our messaging and brand in the evolving space industry. They’ve delivered on top-tier media and have helped our bottom line by driving investor and media relations. It’s been a great relationship.
— Rhonda Stevenson President/ CEO ABOVE: Space Development Corporation