INDUSTRYScience & Tech AREASmart Home Technology AXXIOS CHALLENGES Significant clutter in the smart home categoryCompany operating on crowdsourced fundingNumerous production delays TACTICS Launch product at Consumer Electronics Show (CES)Generate industry awards to promote the technology RESULTS Successful launch at CESA. Lavin Communications publicity generated more than 1,200 preorder customersGenerated widespread national publicity and enabled Atmos to complete seed round financing As a crowdfunded startup, the brand publicity and counsel that A. Lavin Communications provided was exponentially beyond what we expected.— Mark Lyle, CEO Back to Case Studies