INDUSTRY
Nonprofit
AREA
Higher Education – U.S. Fundraising for Israel University
Americans for Ben-Gurion University
of the Negev
of the Negev
CHALLENGES
- Promoting climate action research
- Leveraging BGU’s research in the Negev region
- Garner awareness for donors and fundraising events
TACTICS
- Media relations
- Annual journalist trip to the University in Israel
- Highlight on-going region on environment, water, climate and agtech and alternative energy
- Thought leadership
RESULTS
- Extensive, high-profile coverage in major nationals. outlets
- Secured coverage from 120 journalists on journalism fellowship about BGU
- Wrote and placed OP-EDs
A. Lavin Communications treats us like we’re their only client 24/7. This firm has worked successfully for 15 years to garner national awareness for our nonprofit.
— Ronni Strongin, Chief Marketing Officer American Associates,
Ben-Gurion University of the Negev