INDUSTRY
Science & Tech
AREA
Smart Tablet
CROSSPAD
CHALLENGES
- Overcome the drawbacks of similar, unsuccessful technologies
- Cut through the clutter at major industry events such as the Consumer Electronics Show
TACTICS
- Conduct an extensive demo program to engage top tier executives
- Launch products at CES and other industry events
- Implement a strategic analyst relations program
RESULTS
- Extensive national B2B and B2C coverage generating 176 million impressions
- Hundreds of major reviews on TV, print, and online
