AREA Private Equity Fundraising for Medical Robotic Device
Forsight Robotics
CHALLENGES
Prototype not ready
Coordination with Israeli PR firm
Multiple VCs involved, including Adani Group in India
TACTICS
Target top-tier outlet for an exclusive
Garner widespread U.S. and Israel coverage
RESULTS
Secured exclusive stories in the Wall Street Journal and TechCrunch
Generated nearly 20 features in financial and trade media
We’ve hired A. Lavin Communications twice to create major coverage in top tier media for our A Round. They secured features in The Wall Street Journal, TechCrunch and lots of coverage of other coverage that we desired.
— Dr. Joseph Nathan, Co-Founder, President, and Chief Medical Officer Forsight Robotics