Garnering national exposure on breaking political stories with tight deadlines
TACTICS
Weekly media advisories based on breaking stories
Provide exclusives to national media on major political news
Help promote events and books by Forward authors
Leveraged the annual Forward 50
RESULTS
Garnered national TV and print opportunities for weekly stories
Coverage had national ramifications in elections and policy
A. Lavin Communications' strategic thinking and media connections consistently generated top-notch publicity and significantly increased the Forward’s traffic.