INDUSTRYNonprofit AREAHigher Education – Israel’s Premier University American Friends of the Hebrew University CHALLENGES Promoting all types of research initiatives in the USHighlight startups and innovation of Yissum portfolio companiesFacilitate donor focused coverage in U.S. media TACTICS Promoting university research initiatives through U.S. media channelsArrange stories and interviews for HU researchersFacilitate donor-focused coverage in U.S. media RESULTS Ongoing, consistent, and high-profile coverage for the university and its innovations Back to Case Studies