INDUSTRY
Health & Wellness
AREA
Global medical, dental and animal health distributor and services
HENRY SCHEIN INC.
CHALLENGES
- Managing announcements for dental, medical, and veterinary products
- Raising visibility for corporate cause-related marketing efforts
- Managing needs of 20 product managers
TACTICS
- Promote dental, medical, and veterinary products to international trade outlets
- Support dozens of trade shows annually in three healthcare verticals
RESULTS
- Extensive industry coverage in key trade outlets over 12 years
- Highlighted cause-related marketing programs in targeted media
"I know I can trust A. Lavin Communications to quickly strategize or handle any pressing
needs. They are highly responsive and always attentive. Believe me, you don’t get that from many agencies."
— Susan Vassallo, V.P., Corporate Communications