INDUSTRY
Science & Tech
AREA
White Hat Cybersecurity Services
INDEPENDENT SECURITY EVALUATORS
CHALLENGES
- Many white hat security firms in the market
- Promoting proprietary research in bitcoin wallet password hacking study
- Highlight at RSA and Defcon conferences amid clutter
TACTICS
- Write and develop press releases on company research
- Highlight presenters at IoT Villages
- Drive attendance at IoT Villages through media outreach
- Garner interviews for company executives
RESULTS
- Top-tier cybersecurity coverage
- Increased attendance and media coverage at RSA CyberVillage
- Media exposure for presenters
