INDUSTRY
Health & Wellness
AREA
Pharma Clinical Trials
KPS LIFE - KELLMAN PHARMACEUTICAL SERVICE
CHALLENGES
- Launch new FSP/CRO in highly competitive market
- Develop unique branding to attract major pharma contract
TACTICS
- Develop website and messaging
- Garner coverage at major industry trade shows
- Implement thought leadership campaign through bylined articles
RESULTS
- Generated numerous stories in key pharma trades
- Company acquired by larger medical software company
