INDUSTRYHealth & Wellness AREAOnline Medical Research Journal and News MEDSCAPE - WEBMD CHALLENGES Online published research was a new conceptGarner credibility as one of many high impact, peer reviewed, medical research publications TACTICS Top-tier media relations outreachBusiness media outreach to encourage company investment and support the stockEstablish credibility and awareness for the editor-in-chief to promote the site to HCPs and consumers RESULTS Major national publicity in top tier publicationsSignificant stock appreciation Back to Case Studies