INDUSTRY
Health & Wellness
AREA
Medical Practice Coding, Billing and Credentialing
WCH SERVICE BUREAU
CHALLENGES
- Practice management is a highly fragmented industry
- Independent practices are being consolidated,
- Adapting Ukrainian collateral materials was ongoing issue
TACTICS
- Wrote and published monthly magazine for clients
- Announced and promoted new technology initiatives including an EHR, revenue cycle management, credentialing, and coding
- Generate thought leadership pieces to place in healthcare publications
RESULTS
- Conducted media training of key executives
- Refined messaging
- Assisted in product development
- Extensive healthcare practitioner-focused media coverage
A. Lavin Communications Team did a wonderful job helping us rebrand, launch new products and raise our exposure significantly.
— Olga Khabinskay, COO WCH