INDUSTRY
Health & Wellness
AREA
eClinical and Drug Development Cloud Solutions
Y-PRIME
CHALLENGES
- Underfunded launch of new eClinical solutions
- Pharma companies had entrenched processes and proprietary systems
TACTICS
- Develop website and messaging
- Create sales collateral
- Provide trade show support
- Launch new SaaS products
RESULTS
- Targeted exposure in key pharma trades
- Company received significant A Round funding
