INDUSTRY
Health & Wellness
AREA
Virtual Medical Office Services
Scribe EMR
CHALLENGES
- Launch AI documentation product ScribeRyte to HCPs in cluttered market
- Promote revenue cycle products
- Highlight the benefits of remote scribes
TACTICS
- Write and place news stories
- Draft bylined articles
- Generate case studies
- Manage social media and collateral development
RESULTS
- Revamped messaging and website
- Drafted many new case studies and creative design template
- Secured coverage in key e-health and medtech outlets
- More robust social media
We are very thankful that we partnered with A. Lavin Communications. They're exactly what we want in a marketing communication firm.
— Terry Cielsa , SVP, ScribeEMR